Visual Identity for Macorina

I believe that a strong visual identity is essential for any brand seeking to make a lasting impression. This project involved creating a complete visual identity for a women’s scarves brand, including beautifully designed stickers for packaging that resonate with the target audience.

Project Overview

Objective: To develop a cohesive and compelling visual identity that reflects the brand’s elegance, sophistication, and commitment to quality. The visual identity needed to evoke a sense of luxury while remaining accessible to modern women.

Design Process

1. Brand Discovery: We began with an in-depth exploration of the brand’s values, target audience, and market positioning. Through discussions with the client and research into current trends, we identified key themes that would inform the design.
2. Logo Creation: The logo features elegant typography and a unique icon that symbolizes the fluidity and versatility of scarves, ensuring it stands out in the fashion industry.
3. Color Palette: We curated a sophisticated color palette that reflects the brand’s aesthetic. Soft, muted tones were selected to convey femininity and grace, while bold accents were incorporated to add vibrancy and energy.
4. Typography: A complementary typeface was chosen to enhance the brand’s identity, providing readability and elegance. The typography plays a crucial role in conveying the brand’s voice across various mediums.
5. Sticker Design for Packaging: To elevate the unboxing experience, I designed custom stickers that feature the brand’s logo and elements of the visual identity. These stickers not only add a decorative touch but also serve as a branding tool, making each package feel special and personalized.
6. Mockups and Applications: To visualize the complete brand experience, we created mockups that showcase how the visual identity would be applied across different touchpoints, including tags, packaging, and promotional materials.

The Result

The final visual identity captures the spirit of the brand and appeals to its target market. The cohesive design not only enhances brand recognition but also creates an emotional connection with customers, making them feel part of a community that values style and quality.

At Macorina, we take pride in our ability to translate a brand’s vision into a visually compelling identity. We look forward to collaborating with more brands to create designs that inspire and resonate.