Brand Design for Indigo

This project was particularly exciting as it involved creating a cohesive brand identity from the ground up for a women’s fashion boutique. My role encompassed the development of the brand name and logo, ensuring that both conveyed the essence of the boutique’s unique style and vision.

In addition to the logo, I designed a range of stationery that included business cards, which serve as a key touchpoint for customer engagement. The design of stickers and shopping bags complemented the overall aesthetic of the brand, enhancing the unboxing experience and reinforcing brand recognition.

Every element was meticulously crafted to create a harmonious visual identity that resonates with the target audience. This cohesive branding approach not only differentiates the boutique in a competitive market but also establishes a memorable and inviting shopping experience for customers.

Overall, this project was a rewarding opportunity to blend creativity with strategic branding, resulting in a comprehensive identity that reflects the boutique’s commitment to style and quality.