THE CLIENT
Diana Alvarez, Jewelry Designer
THE CHALLENGE
To create a cohesive brand identity for Diana’s new startup, based in Málaga, Spain. This project involved designing a logo, business cards, packaging, and digital assets for her website and social media platforms.
THE SOLUTION
I collaborated closely with Diana to define her target audience, brand purpose, and market positioning. The chosen brand name, “Devamani,” is derived from a Sanskrit word meaning “Jewel among the Gods,” perfectly encapsulating the essence of her handcrafted jewelry.
To enhance the brand’s identity, I selected fonts that reflect the artisanal nature of the jewelry, conveying a personal touch and uniqueness. While the print color palette remained simple and minimalist to stay within budget, incorporating the natural hues of the cardboard boxes along with classic black and white tones, the digital identity showcases vibrant hues of blue and orange, inspired by the sea and sky. This cohesive design approach emphasizes the elegance and craftsmanship of the pieces while maintaining a modern aesthetic.
